Environmental protection and sustainability are becoming more and more important. This leads to many companies promoting their goods and services using the corresponding messages. Therefore, product features referring directly or indirectly to sustainability, environmental protection and climate neutrality are increasingly seen as having a positive effect on sales. In addition, they produce a positive image of the company. When using such messages, companies must nevertheless act with caution, particularly in a promotional context. Otherwise, companies that praise their products in an incorrect and therefore misleading way, may face complaints by other market participants or certain authorised institutions.
Equipped with years of experience and sound industry knowledge we help companies communicate in a way that is legally watertight. This means that we scrutinise advertising campaigns prior to their launch. We also assist companies in and out of court if their advertising or the way they communicate are the subject of criticism. If competitors or others (such as the media) do not comply with the legal requirements, we present objections and swiftly assert the corresponding claims.
Environmental protection and sustainability also have an impact on inventors and affect creativity. This results in a need for wide range of advice in connection with trademarks, patents, utility models, copyrights, business, and trade secrets as well as designs. We also offer comprehensive answers to questions as well as legally secure and pragmatic solutions for problems and challenges.
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