Media crises very often occur suddenly and unexpectedly – during the annual general meeting, in the daily paper, on the social media profile of the company. The background to and the circumstances of such a crisis are multi-facetted. But a media crisis will, almost always, put a brake on normal company operations. And it will, almost always, leave a stain on a company’s reputation. It not only applies to industries that are particularly risk-prone such as the health sector as well as the food or energy industry. Disappointed customers may, at any time, use the relevant internet platforms to “let off steam”. However, the claims made there are frequently far from the truth but can attract a great deal of negative attention and put the reputation of companies and their organs at considerable risk.
We offer companies – often in conjunction with specialist agencies – preventative advice so that they can prepare for potential media crises. During this process, we develop tailormade action strategies and concepts for our clients so that they can react as quickly as possible “when push comes to shove”. We communicate with the press on behalf of our clients. If the media publish unauthorised reports, we issue complaints on behalf of our clients and enforce their claims legally, in the courts throughout Germany if necessary.
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